How to Earn Money From Instagram? Top 15 Ways in 2023

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  • Post last modified:December 26, 2022
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How to Earn Money From Instagram: There’s no better time than on Instagram. To make money, when Instagram was launched in 2010. No one would have thought then. That it will become such a big social media platform.

They have crossed more than 1 billion users in 8 years. And it keeps on increasing. In the last few years, it has become a very powerful marketing tool from a simple photo-sharing app. Which has become a way for influencers and businesses to reach the target audience.

According to Instagram Business, 60% of people use this platform to find new products. More than 80% of people follow at least one brand. 200 million accounts checkout a business profile every day. 55% of the profile visits are from non-followers.

These facts tell us one thing how easy it has become to earn money on Instagram, it gives you all the things that you should get from a social media marketing platform.

If you want to learn how to make money from Instagram, then you will need the right business model.


How to Earn Money from a Website

How to Earn money from Freelancing 

How to Make Money on Instagram

1. Promoting Affiliate Links

If you want to earn money from affiliate marketing. So, you have to join a high-paying affiliate program. So that you can earn commission on the basis of sales by putting affiliate links on Instagram. If you do this in the right way then you can earn a lot of money from affiliate links.

To do this, you need to join affiliate networks. Such as Shareasale, ClickBank, Awin, RewardStyle, Amazon Associates, and Impact. If you want, you can also join individual affiliate programs. By going to their company’s website or searching for: “company + affiliate program”.

Now you have to register for their affiliate program. After registering, you become an affiliate partner. And you get your unique trackable link or promo code.

After this, you have to put their product key link or promo code on your Instagram account. When you click on that link on your phone and buy that stuff. So you will get a commission from that sale.

This is a great place to be because of a solid user base of people engaged on Instagram. To promote affiliate links.

It doesn’t matter how many followers you have, you can insert a clickable link in your Instagram Bio whenever you want.

Instagram followers pay a lot of attention to posts. That’s why you can tell people about affiliate marketing links in your captions. This brings their attention to him more quickly. Nothing happens by including links alone, you can give information about this product. To your followers, why do you like it, and what are its benefits.

2. Publishing Sponsored Posts

This is a very popular method. To earn money from Instagram. If you like this platform very much. So, you must have seen #sponsored or #ad before. Let us tell you.

Influencer marketing is increasing. According to Social Toaster: 92% of people trust more on spoken words more. 70% of the people that ordinary people tell things. Trust them more. Compared to any brand, 82% of customers want to get referrals from their friends. Before making any purchase.

If you are told this thing directly. So people want to make recommendations. This is not a big deal before buying any item. That many brands reach influencers. To give them a shoutout.

First of all, you have to be an influencer. This word is used very much. Nowadays, therefore, it becomes very difficult to understand what it means in the end.

Influencers are those people. Those who make their following. For your audiences by putting relevant content online. His audience also respects his views and opinions on certain topics.

Good influencers make themselves authority figures. In his industry, the more valuable content he shares with his audience. The more his audience starts trusting him. As you already know, whether it is your personal life or professional, it takes some time to trust someone, and brands know this very well.

Therefore, they partner with the same influencers who have a good connection with their audience, and whose content connects to their brand, and sponsor their posts.

If you want to earn good money on Instagram from sponsored posts. So you will need a good following. Research has shown that influencers who have more than 1 million followers earn more than thousands of dollars per post.

If you are a micro-influencer then there is no problem with that. Your 20,000 or even 10,000 followers are valuable to brands.

The important thing for brands is that your audience engages with your content. Like like, comment, and share it too.

3. Become a Brand Ambassador

He is a brand ambassador. Which promotes a brand and its products. To increase their brand awareness and sales.

So, how is it different from sponsored posts?

The biggest difference between brand ambassadors and sponsored posts is this. That the brand ambassadors tell about that product daily. Although sponsored posts are a once-off deal.

This is the opportunity. For any brand ambassador to work for a long time and get them to talk good about their product that too constantly in front of their followers, is very appealing for brands.

Big brands often send products to their influencers for free. So that he can review and promote it.

Because of this, many brands look for brand ambassadors, and they pay you handsomely for this. According to studies, it is found that the standard salary of brand ambassadors ranges from $ 50-60 thousand every year.

Micro-influencers are more valuable to brands in their specific niche than big celebrities because their audience is more engaging with them.

When you think of becoming a brand ambassador. So, according to us, the key is to choose a brand that falls in your niche and that brand aligns with your brand.

For example, if you post-workout videos daily, then this is understandable. That you align yourself with a fitness brand. However we do know that human beings are multi-faceted, and we can do more than one thing.

However, it is important to remember that your audience will watch your content very carefully, which you upload. So it is very important that you do not start promoting different brands too soon, it reduces the trust of your audience in you.

4. Social Media Marketing Services

Everyone knows this thing. That Instagram has a lot of sales potential. The best thing I find on Instagram (and on social media) is this. Reads that you do not need a huge budget to promote your brand.

Social media has given me a very big opportunity. To startups and small businesses, which mostly have limited money and resources. Social media has given them a platform. With this, he can connect to his target market, and can bring exponential growth.

However, no matter how powerful the businesses may be. 49% of companies do not have a social media marketing strategy.

Even if they have multiple accounts. on different social media platforms, but they do not have a clear plan as to how they should use social media to increase awareness and sales.

Many brands want to use this platform. To promote your product and reach out to the target audience, and increase your sales. According to Business Instagram, there are 25 million businesses and 2 million advertisers on this platform.

Competition is increasing. That’s why brands are increasingly in need of professional assistance. If they want to look better than the rest. If you are told in the right words, then social media marketing services are in very high demand.

Brands need other types of social media marketing services – from training and guidance to monthly support.

This means that social media experts have many opportunities to get freelance gigs and take full advantage of their Instagram knowledge.

You can earn from $16 per hour to $75 per hour in this. Which depends on your expertise and depends. To get started you must first understand how Instagram marketing works.

In this, you have to understand this. That is when you should post and how soon, what is the right size of images for different social media, and what is the right way to use hashtags.

When you get good information about Instagram marketing. Then you can start building a good portfolio. And you can market yourself to the target market.

If you are new, then you can reach local businesses and NGOs. and can help them. with their Instagram accounts. And then after that, you can provide case studies on how you helped these businesses grow with your services.

Social media marketers typically involve content creation, account setup, account administration or management, and account promotion services.

5. Selling Physical Products

For the past few years, Instagram has become a huge sales generator for e-commerce brands.

Because people are using Instagram to find and buy products. That’s why they have removed some of their new business accounts features such as in-app checkout, shop button, product tags, and shoppable stickers which makes shopping even easier.

A brand new tool that you can use to sell products on Instagram is Square Online.

This tool converts your Instagram posts into a fully-shoppable website by taking your feed in just 3 simple steps:

  • Connect your Instagram account to Square.
  • Tag the items you want to sell in your Instagram posts.
  • Click on “Publish” and launch your own website.
  • Because selling products from Instagram alone is a bit difficult, having a website is a great thing. And this new tool, Square Online, has made this task a lot easier.

You can use Square Online for free, and you only have to pay transaction fees. After that, you can upgrade to a paid plan when you are ready to build your website. With your custom domain.

Money on Instagram is not earned only by promoting other brands. If you are a creator or entrepreneur, and you want to grow and promote your brand. So you can sell your physical products with the help of your Instagram business account.

The best part of this is this. That you do not have to worry about posting any messages of other brands or you will not have to include promo codes either.

You can focus on promoting your brand and products to your audience.

A great strategy you can use when you sell physical products on Instagram (or online). That is, you sell it on print-on-demand service. So if you sell t-shirts, coffee mugs, pillows, or any other physical product, it will print or ship only when you have an order for it.

6. Selling Digital Products

This should not be surprising to you at all because if you can sell physical products. With the help of your Instagram account, you can also sell digital products.

What kind of products are we talking about here? Anything.

Instagram has become such a powerful selling machine. Do you have an eBook? What have you finished writing recently? an online course? Are you a graphic designer who has great design templates?

You can sell these products on Instagram and more.

You get many helpful features in the business account. Which makes it easy for your customers to buy your product.

However, it is very affordable to advertise and sell your products on Instagram. But increasing sales can be very difficult.

Most of the big brands have online stores on platforms like Shopify then they promote their products on Instagram.

This strategy works great. As I told you earlier because Instagram has a lot of users.

To promote your products even better on your Instagram market, you can do these things:

  • You can do hashtag research. To see whether you are always using relevant hashtags in your post or not.
  • You can partner with other influencers, and tell even more people about your products.
  • If it comes within your budget then you can also run Instagram ads.
  • As I told you earlier, you can choose an e-commerce platform or website builder like other brands to launch your e-commerce website, and then use Instagram as another marketing channel.

If you are a beginner then you can start a dropshipping business. Then you won’t have to worry about shipping your products or handling returns.

There could be another way. That you can learn to sell on Amazon, and then promote your products on Instagram.

Any way you do it. You have to put its links at the end in your Instagram account.

All you have to do is write a call to action, and enter a website link. So that your interested followers can get more information about your offer.

And if you have switched to an Instagram creator account. So you can create shoppable posts. With which you can sell digital products. It doesn’t matter what you are selling, your potential customers are there.

However, the important thing is that you have to find your niche, and also see the competition which you can see by searching keywords and hashtags. the ones you want to target.

7. Creating Visual Content

It is known to everyone that Instagram is a visual platform: people upload more than 100 million photos and videos daily.

However, there is nothing more for brands than simply putting overly polished professional photos, for their products, that don’t make them look better than other brands.

Modern customers want authenticity, so they pay more attention to user-generated content.

The more authentic your content, the better.

Rather, many consumers believe this. That UGC (user-generated content) is 35% more memorable than any other media, so businesses no matter how big they are. Want to publish content that their customers have created.

If you are told this thing simply, then this is your opportunity to sell the photos and videos which you will create.

UGC can be any content. – text, videos, images, reviews, etc. – Which are made by the people and not by the brands.

When it comes to the travel industry, all companies invite real travelers to take photos of their experiences when they live on brand properties, and in return, they give them free accommodation and payment.

Users in the travel industry-

Publishing generated content gives very good results.

Let us give you an example of this. A small town in New Zealand, Wanaka had a 14% increase in tourism when he worked with some Instagram influencers. They shared many images of the city on his profile.

However, I would not recommend you to do this at all if you do not have a huge following. So. This thing is very annoying for hotel owners. When a fake influencer asks for a free stay from them.

In this, it is very difficult to find out what your income will be. Because you can get rewards in cash, in the form of gift cards, or even in the form of loyalty points.

8. Printing photos

Printing photos is also a very creative way. To earn money from Instagram. In this digital age, people upload pictures that they draw on their social media accounts almost every day.

These photos are mostly saved in the memory card. Or in the cloud for their convenience. But when how many people browse those photos or pics?

We lead very busy lives, and if you are like everyone else, it takes a lot of time to browse and then look at photos which very few people do.

If you do not understand anything about how to earn money from Instagram, then you can ask us in the comments.

This is what makes photo printing and making photo books a very good way to earn money from Instagram.

There are many other things in this like printing photos or making photo books for wedding anniversaries, Valentine’s Day, or any special occasion.

Prices also vary, it depends. that what the customer has ordered. However, many companies charge $10 – $15 for each book, shipping charges are excluded.

To get started, you need to focus on the coming holidays. You have to advertise your services. Before the holidays, and after that you will have many orders in your DMs.

9. Writing Captions for Businesses

Are you good at writing words? Do you hook readers by typing just a few characters?

If so, then you can make money by writing captions for businesses on Instagram.

As we told you earlier that social media – Instagram, has become so important. For 21st century business. The more value this platform has. Many companies, both big and small, use social media marketing. To increase the awareness and sales of your brand.

These businesses mostly post smart, witty, or memorable captions as often as they upload photos.

If you think so. If only big brands can do Instagram marketing then you are wrong, those days are gone.

Now brands no matter how big or small want to use this platform to promote their products and services, and 92% of small businesses plan to put even more time and effort into social media marketing. How to earn money from the Instagram page? You can use your Instagram page to earn money in this way.

Where big brands have their own content creation staff. Small business owners mostly look for freelance talents. Due to this the marketing cost of their social media is reduced.

That’s why they look for creative specialists. Those who write captions for businesses, that too at low prices.

If you look at popular online workplaces such as Freelancer and Upwork, you will find many offers that require you to write captions for the businesses.

To get a full-time job offer, you have to prove that your application is different from others, and the best way is to stand out from the crowd. Showcasing your social media marketing writing portfolio.

And with that, you get to run your Instagram page creatively. So that interested employers can see what type of captions you write. The more creative and engaging your captions are, the more potential clients you will get.

To attract your ideal clients, you have to understand. That’s not only how to optimize your post. How to put hashtags with hashtags, but also on your profile.

10. Creating Instagram Stories Masks and Photo Filters

When was Instagram Stories launched? In 2016, that was one of the biggest defining moments of the platform.

However, it wasn’t original (we can’t forget that it was copied from Snapchat). However, this content format has proved to be very engaging and exciting for the users. Do you go to Instagram We tell you?

Studies have reported that 500 million Instagram users either create or view Instagram Stories daily.

So, what is that thing? Which makes this content format so compelling. That more than a million people think they either should or should make it every day?

It’s easy to tell – because Instagram Stories are available for a limited time. So, whenever a celebrity or influencer posts an Instagram story. So their audience is recently hooked and engaged. That’s what it is and he doesn’t want to miss out, on whatever content he is posting. Because he won’t be there forever.

Companies make Instagram Storie’s masks and filters. To prove your niche expertise and promote products.

It has created an opportunity. To create Instagram Storie’s masks and filters for users.

Where big brands mostly use their in-house creative team, smaller brands mostly collaborate with these creatives. Who can make very fun and exciting Instagram masks and filters?

The way popularity of Instagram Stories is flooding. There is no doubt that ephemeral content is the future of social media.

Therefore, creating Instagram masks and filters is a great way to do it. On this platform to show your creativity and earn money.

If you are thinking. How much money you can earn from this, then, it depends. How creative are your filters and how easily you are able to sell your services?

If you give an example, Carmen Kroll is a German Influencer. Who has got more than 3 billion views on their filters? Now she is collaborating with other influencers and she charges €6.99 per filter, and at the moment it is $7.62 per filter as I am writing this article.

11. Finding Freelance Clients

Instagram isn’t just for posting cute photos of your puppy. Ever since there has been a milestone hit of one billion active users on Instagram. It has become a very good platform for networking. Mostly for those people who are in creative fields. Today, many professionals use this platform as an online portfolio.

It doesn’t matter what you do to earn money. Whether you’re a filmmaker, ghostwriter, or public speaker, you can use Instagram to find clients.

To start this work, you must first optimize your account. Tell your visitors that you are a freelancer and also tell them what you do.

When people dedicate their Instagram accounts to work as many people do. So it becomes very easy to understand. That they are looking for new clients. And, you can always use your Instagram Bio to let your visitors know that they are looking for gig jobs.

I also want to tell you that, you can be proactive. And can offer your services – you have to find any Instagram account. Who might be interested in working with you and will have to DM them?

We would like to give you the example of Al Falk. Who is a web designer and uses the S technique. To find freelance clients and with this technique you get results.

The biggest thing is that the key to success is that. Being credible in your niche. That is why it is very important that you showcase your work on Instagram and tell your visitors. That you are open to freelancing opportunities.

12. Selling Instagram Account

Only then this method can be good for you. When you have too many followers on your account. You can earn lakhs of rupees from this, and it all depends on the followers of your Instagram account.

There are many such users on Instagram. Those who want to buy other accounts. Which has a lot of followers.

If you have an Instagram account. On which engagement with many followers and your own followers is also good, especially in the niche you have chosen. He is on top of a good topic, which is very popular on Instagram.

If your account is like this. So you can earn very good money by selling it. You have to take very good care of your Engagement.

If any buyer will buy your account. So he will first ask for a screenshot of your account’s Insights. So you have to keep your engagement good.

You can find people like this. And then you can sell your account to them. The cost of your account will depend on your followers and engagement.

13. Promote Instagram Accounts

If you have a lot of followers and you do not want to sell your account, then you can also earn money by promoting someone else’s account.

There are many such new users on Instagram. Those who want to increase their followers recently. With the promotion, some of your followers start following them. If your engagement is good with your followers, then your engagement should be good in this too. With his followers, otherwise, if the followers do not come on the account of the front, then he can also ask for his money back. So this work can be done only when your Engagement is good. Be with your followers and your followers too.

For this to work, you have to give a contact number or email in your bio. So that people can contact you for promotion.

14. By becoming a Virtual Assistant

If you want to work behind the scenes. So you can consider becoming an assistant. An Instagram influencer.

There are many such influencers. Who can take your help – filtering sponsorship requests, running ads, identifying fake followers, and much more. You can become their VA and charge hourly rates.

After becoming a VA of an Instagram influencer, you need to take care of a lot of things. Such as managing DMs, scheduling posts, and replying to comments. And, the influencer may also ask you for content ideas to increase your personal brand.

So if you want to practice Instagram marketing skills without being the center of attention, this can be a great place to start.

15. Bringing Instagram’s Following to Your Website

If you own a business and have a website from which your business runs, then you can also use your Instagram following to grow your business. Instagram can be a very powerful tool for you. You can increase the awareness of your business. You can post and take good pictures that give a unique identity to your business, and you can use them by bringing thousands of visitors to your website.

If people liked the content of your social account. So your target audience will want to know more about your business. If you want, you can also put the name of your website or blog in your bio. This will bring more people to your website, this will increase awareness about your product and ultimately your conversion rate will also increase.

Discounts and offers are also a very good way. To increase business, because if you will give exclusive offers in your services. While marketing, will not only increase your conversions but will also increase your followers and your page will also grow because buyers will get offers that will not be available anywhere else, this will grow your business overall.

Advertising revenue can come from more than one place, and effective influencers, business owners, and brand managers understand the value of all the tools they have. With this, he can increase his reach and revenue.

You must keep one thing in mind you have always included the links to your website. This is the most important thing if you want traffic and increase sales.

How much money can you make from Instagram?

Celebrities earn a lot of money from every post on their Instagram. Rather, the highest paid social media influencers earn from $9000 to $1.2 million per post on their Instagram.

You must be aware that your income depends on your reputation, how many followers you have, and how quickly you can grow your Instagram.

If you want to extract the estimated income of your social media account. So it is important that you calculate your engagement rate. You must be wondering why to do this?

As I told you earlier, engagement is a very important thing. Which you have to keep with your audience. If you want to become something big in your field.

Shows engagement. That’s how active your audience is. And it’s no big deal. That the price and cost of the influencer mostly depend on the engagement.

Nothing happens with views and clicks unless users take action.

It doesn’t matter what your engagement rate is, you can always improve it. The main idea here is that you have to find your niche and promote your services so that your income can also increase.

Can I sell my products on Instagram?

Yes, you can sell your products on Instagram. With the help of Shoppable Posts. But, there is a great way. Use an e-commerce platform with Instagram to increase your sales. Here we give you some steps to get started:

  1. First, you have to create an Instagram account and then convert it into a business profile.
  2. You have to see that you have a Facebook page and an active product catalog with it.
  3. You have to keep in mind that you are selling only physical products because services are not allowed.

After you become eligible, you can add product tags. In your individual posts. To do this, you have to tap on a photo that you want to tag. After that the product you have in the photo. You have to tap on it and after that you have to enter the name of the product. You need to click on Done from your catalog, and then your job is done.

Can I make money with 1,000 followers on Instagram?

You may not make that much money from 1,000 followers but, I will answer your question. Yes you can earn money even with 1,000 followers. Brands give you from $10 to $500. With 1,000 followers, it depends on your niche and engagement.

If you have 1,000 followers, and you want to earn money. So you should try coupling your Instagram with other marketing channels.

For example, you can start a blog, and link your digital products or affiliate marketing articles to Instagram. And also, you can sell your products with the help of an e-commerce platform.

Although you may not earn more than 1,000 followers omnichannel marketing strategies can increase your income.

How many followers should you have to earn money from Instagram?

How many followers you should have to earn money from Instagram. depends. Which industry are you in? Although you can earn money from both 1,000 followers and 1 million followers, you have to focus on your engagement.

Micro-influencers who have a highly-engaged audience can be more valuable to brands than big celebrities whose followers are in the millions. You have to keep in mind that brands don’t just want impressions or views, they want users to take action – leads, email sign-ups, and sales.

How can I increase followers quickly on Instagram?

If you want to grow your Instagram quickly, and want to increase your follower count, then there are many strategies. With which you can increase followers quickly. Here I am telling you some of the best strategies that you must use:

  1. First of all, make an Instagram strategy for your target audience
  2. Create a Well-Planned Bio and Profile
  3. Have consistent branding and color schemes
  4. Start sharing high-quality content and promote it with the help of other social channels
  5. Use a hashtag tool to find relevant hashtags and put more than 30 relevant hashtags in each post.
  6. Schedule each post and put it on a consistent basis.
  7. Start running contests, giveaways, sweepstakes, and give promo codes to entice users who follow you.
  8. You can use influencer marketing tools to connect with other influencers in your niche so that you can feature on their accounts
  9. You can use Instagram advertising. to increase followers
  10. Join the Instagram community in your niche and be active in the community

How many Instagram followers are considered average?

Although followers are different for every Instagram account, the average number is up to 150. There are also accounts with 100 or fewer followers on Instagram and also those with million followers.

If you are an individual who has a private account or a small business, then your followers maybe even fewer. The key here is to keep an engaged and active audience.

How can you be a sponsor on Instagram?

To be a sponsor from Instagram, you have to do a lot of work and one has to keep increasing your followers continuously. Mostly, you will have to look towards paid sponsorships as it is very rare that brands approach you for sponsorship. We definitely give you some tips to be a sponsor:

  1. Tell everyone about your brand and know everything about your audience
  2. Keep posting consistently, do not forget to use hashtags and geotags
  3. Tag the brands that are in your niche
  4. Share your contact information in your links and bio
  5. Reach out and start pitching paid sponsorships


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