What is SEO Today we are going to tell you about SEO in this post? In which you will get to learn about SEO, we hope.
Like last time, this time also you will like our post. Very few people would know what SEO is and how and why it is being used.
If you do not know about it, then no problem, we will give you complete information about it. For this, definitely read our post from beginning to end.
What is SEO?
The full form of SEO is Search Engine Optimization. This is a process that optimizes a website for search engines.
This means that this process helps your website or blog etc. to come to the first page of the search engine.
When a user searches the information in the search engine by entering keywords related to your website or blog etc.
So Search Engines will show your website only on the initial pages. If it is SEO Optimized. Thus it is a process to improve the ranking of your website and increase the organic traffic to it.
When you do some search on the Internet. So first you go to a search engine. Then you get results with multiple options on multiple pages.
But prefer to have the top options displayed on the browser. Because they are more qualified for your search. SEO is used to achieve this top position.
What is a Search Engine?
Search Engine is a software program. Search Engine searches for the information desired by the user from the unlimited store of information available on the Internet.
Search Engine does its search with the help of a particular Keyword or Sentence, and displays the results related to this Keyword or Sentence in Lists. Which are called SERPs Search Engine Result Page.
Searched by the user in the Search Engine Result Page. Different types of information searches are done related to the given question. This information includes Text Documents, Media Files, Images, Videos, Audio, Animations, etc.
A search engine first shows the best information to the user based on the information searched. After that, this sequence continues continuously. You see search engines millions of millions of results for a question.
How Search Engine Works
Search Engine works in three ways Crawling, Indexing, Ranking & Retrieval You can see in detail about these three below –
Crawling is the first step in searching any web page. In this, Spiders, Bots, or Crawlers of any search engine go to all the websites submitted to the search engine, and from there they collect those pages which are similar to the keywords searched by the user.
In Crawling, the Search Engine collects all the data present in it, in which the keywords of the user come.
Indexing is a process where whatever data is found during the crawl, all those data have to be positioned in the database.
A search Engine does not crawl just one website, but it crawls and indexes all the websites in the world.
According to the Google Search convention, Google Spider crawls 3 Trillion Pages per day. This means that Google has a library of all the information available in the world.
3. Ranking and Retrieval
Ranking and Retrieval is the last but most important step of any search engine. Because this is where he ranks a page keeping in mind many reasons, in which he sees the web page.
Together we also see how popular this website is, how old it is and how good the content is. There are many algorithms.
Which ranks the page in the right place and then when you search for any information, you get not one but thousands of results.
The information that the search engine likes best. He sees that result at the top. The second, third, fourth, and then below, there are thousands more results. Every Search Engine has its own different Algorithms for Ranking and Retrieval.
Type of SEO
Search Engine Optimization has two important factors –
- On-Page SEO
- Off-Page SEO
1. On-Page SEO
On-Page SEO includes all those on-site techniques. Which you can employ to be sure. It can also help determine whether a webpage will rank on the SERP.
That’s how good that page is. It uses both content and technical elements to improve the quality of the page.
That’s why you will do more On-Page SEO. The more traffic you will get on a website and the more relevant traffic will be. Here you can see some common factors.
On-Page SEO Common Factor
- Meta Tags
- Heading Tags
- Keyword Density
- Content Create
- Image Alt Tag
- Google Sitemap
- Internal Linking
- External Linking
- Engaging Content
- Word Count Per Post
- Blog Post Title
- User Experience Improve
- Post Permalink Structure
2. Off-Page SEO
Off Page, SEO refers to all those things. Which you can do directly to help your website rank higher. Such as social networking, article submission, forum, blog marketing, etc. Here you can see some common factors of Off Page SEO.
Off-Page SEO Common Factor
- Search Engine Submission
- Submit Sitemap
- Promote on Social Media
- Create Backlink
- Directory Submission
- Join Answer Question Forum
- Blog Commenting
- Document Sharing
- Article Submission
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